The Future is for Workers

Workforce Development Campaign

Go Build is a labor-neutral workforce development campaign that seeks to enhance the image of the construction industry and inform young people, parents, and educators about opportunities in the skilled trades.

GO BUILD is a comprehensive workforce development initiative that seeks to enhance the image of the construction industry and inform young people, parents, and educators about opportunities in the skilled trades – because a 4-year degree isn’t the only way to make a living. Perceptions don’t change overnight, so Go Build deploys its message across a variety of mediums to inform and inspire the next generation of skilled workers.


Career tech course enrollments have increased 24% per year since the launch of Go Build in Alabama.


75% of apprenticeship programs have seen a substantial increase in applications.


51% of career tech students were influenced by Go Build to pursue a career in the skilled trades.


Go Build is doing more than just publicizing the problem – it’s actively closing the skills gap.